Professional Summary
Lead Product Designer specializing in complex data-driven designs, particularly SaaS products, with over a decade of expertise across various design fields including digital product design, industrial design, graphic design, manufacturing, 3D technologies, and architectural & interior design projects.
I have been involved in all phases of UX and UI design—from field research and user testing to final visual design and developer handoff. My dedication lies in creating exceptional products that are both functional and visually appealing. By conducting thorough user research, I identify opportunities for improvement and work collaboratively with development and technical teams to bring these enhancements to life.
My passion for design and commitment to delivering top-quality products aim to make life easier and more enjoyable for users. I excel at transforming complex data into intuitive interfaces, ensuring that even the most intricate systems are user-friendly and accessible.
Education
Experience
LEAD PRODUCT DESIGNER / MANAGER
Deloitte Digital
2017 - 2024
Key Responsibilities & Duties
User Research & Analysis: Conduct and analyze user research to understand pain points, and create personas, user journeys, and workflows to guide design solutions.
Information Architecture: Organize and structure content in SaaS platforms for ease of navigation and optimal user experience.
Wireframing & Prototyping: Create wireframes, interactive prototypes, and visual mockups to communicate design ideas and flows effectively.
Lead End-to-End Design Process: Oversee the entire design lifecycle, from research, wireframing, and prototyping to high-fidelity design, testing, and final implementation.
Interaction Design: Design intuitive and engaging user interactions, focusing on micro-interactions and user flows that enhance usability.
Responsive & Adaptive Design: Ensure designs are optimized for multiple devices and screen sizes, delivering a seamless experience across platforms.
Usability Testing: Plan and conduct usability tests to validate design decisions, iterating based on user feedback to improve user experiences.
Design System Management: Develop, maintain, and scale design systems to ensure consistency across multiple SaaS products and features.
Accessibility Compliance: Ensure that all designs follow accessibility standards (WCAG) to provide an inclusive experience for all users.
Design Documentation & Specifications: Prepare detailed design documentation, including style guides, design specifications, and asset delivery for development teams.
Collaborate with Cross-Functional Teams: Work closely with product managers, developers, and other stakeholders to align design goals with business objectives.
Client/Stakeholder Presentations: Present and justify design decisions to clients and stakeholders, using data-driven insights to support the approach.
Mentorship & Team Leadership: Mentor junior designers and provide feedback to improve the overall design quality within the team.
Projects & Contributions
Turkish Ministry of Commerce (Ticaret Bakanlığı) - Smart Self-Trade Platform (Saas) - UX Design
Mastercard - Online Payment Platform - Masterpass Entegrasyon Portalı - UX Research - UI Design System - UI Design (5 month)
Koç Zer - E-procurement App (Saas) - UX Research - UX Design - UI Design (1 year)
BMW - Electric Vehicle Charge Station Finder App - Charge IQ - User Testing and Digital Asset Analysis
VDF - Insurance Company (Saas) - User Testing and Digital Asset Analysis
Turkcell - GSM Provider - Annual Report Concept Graphic Design and Digital Publish Design
Fakir - Home Appliance - UX and Low-fidelity UI Design, Web Platform Analysis (Proposal)
Mastercard - Masterpass Payment Service (Saas) – UX and UI Design (1 year)
Regnum Carya - Luxury Hotel – UX/UI Digital Asset Analysis
TOGG - Electric Smart Car – Mobile & Web App – Moodboard Study, Concept UI Design (Proposal)
Turkish Ministry of Commerce – Smart Trade Platform (Saas) – UX Design (Field Research, Customer Journey) UI Design, Knowledge based content generation for the platform (1,4 year)
Kuveyt Turk Bank – Online Banking Customer Experience – Journey Map Analysis
EnerjiSA – Electricity Provider - Experience analysis and visualization design during the Service Design process
Vodafone – GSM Provider - CMO Dashboard UI&UX Concept Design
Turkish Ministry of Commerce (Saas) – Website UI&UX Concept Design (Proposal)
Ford TRUCKS – Connected Truck Mobile App UX/UI Design
Vodafone – GSM Provider - Smart City Crowdsourcing Platform
Ford – Ford Otosan Dealer Management System (Saas) UX Research, UX Design and UI design ( 1,6 years)
Sr. Product Designer
Freelence Design Consultant. Istanbul
Sep. 2016 – Jun. 2017
Key Responsibilities & Duties
Responsible for a wide range of design tasks and projects, including 3D modeling, scanning, printing, animation, rendering, and graphics design. Also skilled in sketching and ideation techniques, and had experience developing solutions to meet specific needs and requirements. Overall, able to bring a combination of technical expertise and creative thinking to my work, helping clients to achieve their design goals and objectives.
Skills: 3D Modeling · 3D Animation · 3D Rendering · Product Ideation · 3D Printing · Graphic Design · Creative Problem Solving · 3D Scanning
Product Designer
Miniatureart. Istanbul
Jun. 2015 – Aug. 2016
Key Responsibilities & Duties
As a product designer at Miniatureart, I was tasked with designing and producing highly detailed, accurate models of iconic structures for use in theme park environments. This involved using advanced 3D modeling software to create the models, preparing the models for production using techniques such as CNC manufacturing, and managing the production process to ensure that the final products met the highest standards of quality and accuracy.
Skills: Computer-Aided Design (CAD) · CAD/CAM Software · Cinema 4D · AutoCAD
Events
Mercedes Hackathon
Brainstorming Mentor
Fiat Hackathon
Brainstorming Mentor
Awards
19. Altın Örümcek Ödülleri (Golden Spider Tech Prizes ) - 3rd Place - Ministry of Trade Saas Platform
3rd Place - Ministry of Trade Saas Platform
2021
